What is a logo box?
It is a separate contoured element of a channel letter sign that typically displays the business logo, tag line or branding statement. A logo box can take almost any shape. It is also called a contoured channel letter or a contoured logo. While light boxes and cabinet signs typically have squared corners and are illuminated by fluorescent tubing, a logo box can take almost any shape and is typically illuminated by LED. This “shaping flexibility” is a strong logo box selling point compared to the standardized shape of a cabinet sign.
Why bother with a logo box? Because it can add a substantial branding and an effective element to a pre-existing channel letter sign. A sign that might look flat with letters alone can really “pop” when a logo box is added. It can offer a significant opportunity to increase your marketing image and brand equity through signage. It can further aid in the process of building a brand through image recognition and recall, which is critical for the long term viability of a business.
Considering a logo box? Let us create it for you and help further your business brand!
The content of this post is courtesy of Sign and Digital Graphics. Click here to read the whole article.